What really sets the top 1% of fitness coaches apart?
Take a second and think about it.
Why are some coaches pulling in 6 or 7 figures, while others—who know just as much about fitness—are struggling to stay afloat? Is it because they’ve got some secret fat-loss formula?
Probably not.
Here’s the truth: it’s not about knowing more workouts or having better programming. Just like how the strongest person in the gym isn’t always the best coach, the smartest one in the room doesn’t automatically build the best business.
So what is it?
It’s not the fitness side. It’s the business side.
Top coaches have cracked something way bigger than just reps and macros. They’ve set up systems—for marketing, lead gen, and client onboarding—that run in the background while they focus on what they’re actually great at: coaching.
Let’s be real—you could be the best coach in your city, getting insane results. But if people don’t know about you? None of that matters. You’ll keep grinding for every client, wondering why it’s not working.